Venux stand designed by Estudi{H}ac

DATE

11.10.2024

The 31 series that make up this collection serve as a basis for bringing to life a bespoke installation, where every surface and detail has been thought out with precision and creativity. Far from being a simple stand, this proposal is an immersive experience in which the play of angular geometries and enveloping textures evokes a refined and elegant modernity. Estudi{H}ac’s design for the Venux stand is clearly inspired by the iconic Barcelona Pavilion, created by Mies van der Rohe and Lilly Reich in 1929, to which it pays homage with a sophisticated minimalism that never loses sight of functionality. Surfaces inspired by marble, cement, stone and metal dialogue with each other in a visual journey that seduces the visitor, creating a play of light and reflections that invites you to explore every corner. Estudi{H}ac manages to reinterpret the formal purity of Venux’s design, combining tradition and innovation in a display of materials that not only stand out for their aesthetics, but also for their ability to offer resistance and durability, making them ideal for spaces with high traffic and daily use.

This space, designed by Estudi{H}ac, has the ability to transcend its ephemeral nature. Despite being a temporary installation, it leaves an indelible mark on visitors, just as the Barcelona Pavilion did in its time. The bold and transgressive vision of the Venux stand is destined to endure in the memory of those who experience it, generating an impact that transcends mere commercial presentation. Just as Mies’ Pavilion was dismantled, but its legacy lives on, this Estudi{H}ac project could be remembered as a symbol of modernity and avant-garde in contemporary design. The collaboration between Estudi{H}ac and Venux manages to materialize the perfect balance between technique and poetry, making luxury and innovation go hand in hand in a space that represents the future of interior design.

MARCH VALENCIA | ARQUITECTURA Y DISEÑO

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