Marketing Plan

FECHA

24.07.2024

The class began with an introduction to market understanding and competitor analysis. Students have learned how to identify trends, market segments and customer needs, as well as how to analyze their competitors for opportunities and threats. This foundation has been fundamental to any effective marketing strategy.

Next, they have focused on creating a unique value proposition. Future architects and designers have explored how to clearly communicate what differentiates them from the competition and how their services and products can best meet the needs of their clients. This exercise has proven essential to positioning themselves in a saturated marketplace. The development of branding and communication strategies was another aspect addressed. Students have analyzed how to build and maintain a strong brand that reflects their values and vision, and have learned about the use of various communication channels, from social networks to traditional media, to reach and attract their target audience.

Given the growing importance of the digital environment, the class has included a section dedicated to digital marketing. Students have become familiar with tools and techniques such as SEO, SEM, content marketing and data analysis, emphasizing how to use these tools to increase online visibility and attract qualified traffic. Planning and executing marketing campaigns have also been crucial components of the course. Students have designed, implemented and evaluated effective campaigns, including budget and resource management, enabling them to carry out marketing projects efficiently and with measurable results.

Finally, the importance of evaluation and performance measurement has been addressed. Students have discovered how to use key performance indicators (KPIs) and other metrics to evaluate the success of their marketing strategies, highlighting the need to make adjustments and continuously improve.

MARCH VALENCIA | ARQUITECTURA Y DISEÑO

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