Lavernia&Cienfuegos undertakes the bottle design of the new Massimo Dutti 1985 fragrance.

FECHA

30.08.2024

This name refers to the company’s founding year and seeks to evoke a sense of nostalgia and legacy. However, the main objective of the design was to convey a contemporary, youthful and fresh vibe, without losing the touch of elegance that characterizes the brand.

The bottle design and packaging were conceived with meticulous attention to detail. For the packaging, Lavernia&Cienfuegos adopted the concept of a book, allowing its display in stores to resemble a library, bringing an air of sophistication and culture. Product information is located on one side of the packaging, simulating the spine of a book, adding a distinctive and elegant touch.

To further elevate the perception of the perfume’s quality, the packaging is covered with a paper that mimics a textile texture and features a black print with the brand’s name. In addition, it incorporates a fabric ribbon for easy removal of the bottle, which also features a label on one side, maintaining the coherence of the elegant and functional design.

With this design, Lavernia&Cienfuegos has not only managed to capture the essence of Massimo Dutti, but has also created a unique and memorable user experience, which is sure to attract the attention of consumers looking for a product that combines freshness, youth and elegance. This launch is a testament to the studio’s commitment to design excellence and its ability to reinterpret a brand’s history and values through its innovative creations.

Lavernia&Cienfuegos is a prestigious design studio based in Valencia, Spain, known for its innovative approach and commitment to excellence. Founded by Nacho Lavernia and Alberto Cienfuegos, the studio specializes in product, packaging and graphic design. Their work is characterized by a combination of creativity and functionality, with a strong emphasis on quality and detail. They have collaborated with numerous international brands, creating design solutions that stand out for their elegance, originality and efficiency. Lavernia&Cienfuegos has received multiple awards and recognition for their ability to transform concepts into memorable visual and tactile experiences.

MARCH VALENCIA | ARQUITECTURA Y DISEÑO

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