DATE

27.03.2023

It is an innovative design that, moving away from the common clichés in terms of tourism, manages to convey the concept of a vibrant city by repeating part of some characters. A rectangular logo that also speaks of the importance of the city as a capital.

“València is fun and kind, but it’s not just that. It is a large city with a metropolitan area of more than one and a half million people, with a thousand-year history. A city with powerful economic resources, modern, open, vibrant… And we have focused the work on this singular concept of “vibrating”: a lively and vibrant Valencia”, explains Nacho Lavernia, founding partner and creative director of Lavernia&Cienfuegos, who will teach in the next few weeks the product workshop in the MArch programs.