Gimeno Gràfic and the new brand of L’ETNO
DATE
18.08.2023
The renowned Gimeno Gràfic studio, headed by the National Design Award winner, Pepe Gimeno, has developed the new graphic identity of the Valencian Museum of Ethnology, established in 1982 with the aim of collecting popular and traditional Valencian culture and recently turned 40 years old.
Taking advantage of the anniversary, the museum coordinators decided to contract the services of Gimeno Gràfic to redesign their brand and also the naming, which has become L’ETNO, simplifying the name and the image itself, seeking to convey the concept of evolution in a more synthetic, resorting to a powerful typography supported on black panels that bring to mind those used in the museum. This redesign (the museum’s previous logo was also the work of Pepe Gimeno’s studio) has been awarded at the CLAP international awards.
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